ESB! was a cross-border project implemented by partners from Poland, Lithuania and Germany. The aim of the project was to strengthen the joint image and competitiveness of the South Baltic area as a tourist destination. Throughout direct cooperation to the private sector the baltic tourist offer should become more visible on the global tourist market.
The first stage of the project was focused on creation of new tourist products and packages on the base of unique resources and observed trends in tourism. In the second step new touristic products were designed for defined external markets (China, UK, Japan). Vital element was the connection of South Baltic tour operators and tourist agencies with the tourist industry in the perspective destination countries to sell their products to the target visitors.